Expand your static pages as necessary

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. A strong integrated marketing communications (IMC) foundation combines an analysis of the firm's image and brands with assessments of consumer and business buyer behaviors. Nothing …

more ...

The hidden agenda of trust rank

An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. Write interesting and creative content that you know people will share with others. There's just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your …

more ...



Does your site sabotage your content?

SEO normally has a very good ROI so by not using SEO, you're missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you're missing out on that opportunity if you're not …

more ...

Apply these secret techniques to help with SEM

I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end. If you are selling products or services, you want to know how many people that came from search engines bought the product or service. Predicting …

more ...

Don't forget forums

A simple seo rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Designing your website with mobile users in mind will give you the best chance at …

more ...


Provide an analysis section to help with reporting

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. While there are many image formats to choose from, the PNG and JPEG are the most common for the web. Fully optimizing for user intent requires an understanding of how …

more ...

Taboos about social media that you should know

All changes and additions should be deliberate and meaningful. There's no point in creating new content if it's not authentic enough to stand out. Even if you come up with an idea from a different source, it's still up to you to offer your unique perspective that will add value …

more ...

The steps needed for putting keyword stuffing into action

Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site's audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site's reach and expand your …

more ...

Things your competitors know about Google algorithms

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. The things that we do today very rarely are going to affect change tomorrow, next week, or …

more ...

Using traffic estimation tools in conjunction with SERPs

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. For business-to-business marketers, email works better than postal mail and other direct marketing forms when the recipient knows the …

more ...

Wear-out effects of SEO

As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. Keyword research does not apply only to on-page textual elements. Standard results, however, are certainly not all that the search engines have to offer. For many …

more ...