The URL is determined by the names of the folders. A number of businesses got caught in this crossfire and were left dramatically low on the search engines, where they had once been top-notch in their business categories. The best url shortener out there has a range of different features …

This makes it confusing for Google's index and could be an indication of a deceptive practice. Links on your page maybe internal-pointing to other pages on your site-or external-leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for …